Our Story
Wildandfreebeautyco was born from a simple yet powerful vision: to create a beauty sanctuary where people and planet thrive together. Founded in 2015 by Emma Chen, a certified cosmetologist with a passion for environmental science, our salon emerged as a response to the beauty industry's environmental impact.
After spending years working in conventional salons, Emma became increasingly concerned about the chemicals she was handling daily and their effects on both her clients' health and the environment. She envisioned a space where beauty enhancement could coexist with ecological responsibility.
Starting with just three chairs and a determination to prove that sustainable beauty was not only possible but preferable, Wildandfreebeautyco has grown into Richmond's leading eco-conscious beauty destination. Today, our expanded space serves hundreds of clients who share our values and appreciate our commitment to results that don't compromise on ethics.
Each step of our journey has been guided by our founding principles: to provide exceptional beauty services using the purest natural ingredients, to minimize our environmental footprint, and to create a nurturing community where both clients and staff can flourish.
